Teammanager Online Marketing

In this role you will be responsable for evolving online- / performance marketing and developing the E-CRM strategy.Grow of qualified traffic to the website and maximise acquisition and retention performance through effective marketing and E-CRM are also responsabilities.

Over het bedrijf

OTTO manager e-commerce Otto is an online shop in fashion, trends, shoes, furniture, multimedia and much more. Otto has become the largest home shopping organization worldwide, following on Amazon.com, with its headquarters in Hamburg. Otto BV is part of the Otto Group, with offices in over 20 countries and approximately 50,000 employees worldwide. As one of the first mail-order companies in the Netherlands, Otto BV has developped in 30 years time (since 1979) from a mail order company to an online organization. Especially in the beginning of this century, the focus shifts to selling throughout the online channel. In mid 2009 Otto BV announced a new strategy: in 2010, she wants to be a large 'online only' player. Otto is a provider of a complete range of fashion, living and technology and a company that invests in a long term relationship with its customers and is awareness of her surroundings.

Vacaturegegevens

Vestiging: USG Capacity West - Zuid
Dienstverband: Vast

Over de functie

Lead, develop and performance-manage the team & evolve online-/performance marketing- and E-CRM-strategy
Grow qualified traffic to our high-traffic website through Online Marketing (i.e. SEA, SEO, Affiliates, Email, Price Comparison Sites, Re-Targeting, Display) and maximize ROI
Maximize acquisition- and retention-performance through effective marketing and E-CRM (on- and off-site)
Determine, allocate and performance-manage budgets based upon ongoing ‘customer journey’-analyses
Ensure a comprehensive and effective planning & control
Performance-manage agencies on a daily basis, ensure an appropriate supplier-network
Liaise with German HQ for best practice and knowledge transfer
Support management in projects

Functie eisen

In-dept experience in a comparable position in an E-commerce company, preferable within fashion or lifestyle
Demonstrable success in delivering substantial growth whilst increasing ROI through performance marketing and effective E-CRM
Proven success in managing customer databases in a large scale B2C context
Experience in managing large budgets
Leadership experience
Pro-active and self-motivated
Strives under pressure
Entrepreneurial, results-oriented mindset
University degree, or Bachelor preferably in (digital) marketing or economics. Fluency in Dutch, English and German